Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.
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Login to add to list. Open to the public. A theoretical and practical approach takes a decision-making approach to the subject, brannd around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.
Add a tag Cancel List of generic and genericized trademarks. Since the s, brands and the management of brands have attracted an enormous amount of interest.
International schedule of classes of goods and services for the registration of brands Appendix 5: University of the Sunshine Coast Library.
Brand Management (English edition)
Table of contents 1 The history of the brand 1.
Open to the public ; No eBook available Amazon. Looking for beautiful books? This single location in Victoria: R54 Book; Illustrated English Show 0 more libraries View online Borrow Buy Freely available Show 0 more links A theoretical and practical approach gives insight into this phenomenon, To include a comma in your tag, surround brsnd tag with double quotes. Guidelines product-recall advertisementLiterature Author index Brand- and company name index Index of terms About the authors show more.
Multipack: Principles of Marketing with Brand Management : Rik Riezebos :
A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. It will also be of benefit to marketing and advertising practitioners and CIM students.
Companies became acutely aware of how their brand image could mean the difference between success and failure. Set up My libraries How do I set up “My libraries”?
Account Options Sign in. Comments and reviews What are comments? Then set up a personal list of libraries from your profile page by clicking on your user name at the top riezdbos of any screen. Gardens Point Campus Library. Visit our Beautiful Books page and find lovely books for kids, photography lovers grand more.
Rik RiezebosH. University of the Sunshine Coast. Home Contact Us Help Free delivery worldwide. None of your libraries hold this item. This single location in South Australia: There is nothing like it in terms of subject breadth and depth. RiezebosBas KistGert Kootstra. Companies became acutely aware of how their brand image could mean the difference between success and failure. Queensland University of Technology.
Brand Management : A Theoretical and Practical Approach
Creating and Sustaining Brand Equity We can notify you when this item is back in stock. These 3 locations in Queensland: A theoretical and practical approach takes a decision-making approach to the subject, structured around riwzebos decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.
Home This btandEnglish, Book, Illustrated edition: Edition English language edition. State Library of Queensland. These 4 locations in New South Wales: Physical Description xvi, pages: