Bölüm 11 İLİŞKİSEL PAZARLAMA (Relationship Marketing). Chapter · October with 21 Reads. In book: DEĞİŞEN PAZARLAMA ANLAYIŞI YENİ. Günümüzde, hızlı değisimler isletmeleri iliskisel pazarlama anlayısına yöneltmektedir. Müsteri bağlılığı sağlanmasında iliskisel pazarlama vazgeçilmez bir. Title: İLİŞKİSEL PAZARLAMA BAĞLAMINDA MÜŞTERİ SAMİMİYETİNİN REFERANS DAVRANIŞ EĞİLİMİ ÜZERİNE ETKİSİ: HİZMET SEKTÖRÜNDE BİR .

Author: Voodoozahn Vocage
Country: Costa Rica
Language: English (Spanish)
Genre: Love
Published (Last): 27 July 2004
Pages: 32
PDF File Size: 8.49 Mb
ePub File Size: 2.41 Mb
ISBN: 315-5-52675-618-9
Downloads: 2162
Price: Free* [*Free Regsitration Required]
Uploader: Samugar

The survey results were tested by using structural equation model. Customer focused approach to increase the benefits of relationship marketing, the use of information technology began to be seen as an important element in the development of new strategies have been effective and different from each other.

Dhanji, Al and Jablonski Andrezj.

Torque modelinin şehir otellerinde uygulanabilirliği (İzmir örneği)

Why Relationship Marketing is a Paradigm Shift: Sloan Management Review, Spring, pp. Parvatiyar, Atul and Sheth, Jagdish N.

Journal of Marketing Education, Vol. Relationship Quality In Services Selling: In this study, the factors affecting intimacy between financial advisors and their customers, and the effect of intimacy on customers’ reference behavior were examined. Internationalization in Industrial Systems: This abstract may be abridged. Harvard Business Review, July-August, pp.

However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.


Growing Interest, Emerging Perspective [Electronic version]. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution. The obtained data were analyed by descriptive statistical anliysis and correlation analysis.

The data necessary for the study was obtained through this questionnaire. Superior service value is the key in level of confidence of the pazarlamw, as well as increasing customer satisfaction.

Customers counting on and contented with the firm will satisfy and last show loyalty to the company. Marketing the Sources of Marketing Channel Power: This abstract may be abridged. One of these contributions is positive reference behavior of customers.

YearVolume 7, Issue 25, Pages – One of these strategies in the implementation of relationship marketing, contextual marketing strategy is a tool. Total Quality Management and Marketing [Electronic version]. References Aijo, Toivo S.

İLİŞKİSEL PAZARLAMA by Dilan Kanmaz on Prezi Next

The Case of a Missing Product [Electronic version]. The Six Imperatives of Marketing. Journal of Marketing Management, Vol. Research result indicates that creating superior service value in insurance sector can lead to a process that can reach customer loyalty.

In order to survive in a rapidly developing and changing competitive market, insurance companies have not only spread their agencies that are their sale channels nationwide but also taken place in the race of satisfying customers.


Insurance sector is regarded as an important criterion for measuring the development level of countries because it has developed and been widespread in parallel with economic development. In addition, the findings illustrate that financial advisor’s expertise, financial advisor’s knowledge on customer and value consistency between financial advisor and customer have positive effect on customers intimacy.

Retrieved January 3,from http: International Journal of Research in Marketing, Vol.

Elektronik Sosyal Bilimler Dergisi 7 This abstract may be abridged. Handbook of Relationship Marketing. However, users may print, download, or email articles for individual use. EdsIndustrial Networks: English Copyright of Itobiad: Towards a Paradigm Shift in Marketig.

Towards an Ecological Collaborative Relationship Management: Industrial Marketing Management, No: Retreived January 13, from http: Elektronik Sosyal Bilimler Dergisi, 7 25 Remote access to EBSCO’s pazarlqma is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.

Developing Buyer-Seller Relationships [Electronic version].